April 29, 2008

Lithia Motors Exceeds Guidance with 3 Cent Loss Per Share in the First Quarter from Continuing Operations Excluding a One-Time Charge

MEDFORD, Ore.--(BUSINESS WIRE)--April 29, 2008--Lithia Motors, Inc. (NYSE:LAD) today announced that, excluding a one-time after-tax expense of $1.3 million (or seven cents per share) related to the recently completed investigation, losses from continuing operations were three cents per share. The company's guidance for the quarter was for a loss of five to ten cents per share.

First quarter 2008 sales were $699.3 million, a 9.7% decrease from $774.5 million in the same period last year. First quarter 2008 loss from continuing operations was $1.9 million. This compared to earnings of $7.2 million in the first quarter of 2007, which included extremely strong sales in March.

Sid DeBoer, Lithia's Chairman and CEO, commented, "Sales improved each month of the first quarter. With the stronger selling season upon us, we feel well positioned to perform going forward. Spring and summer will help give us what we need to push through the current economic challenges just as we have in past recessionary environments. We are continuing necessary cost-cutting measures, largely in the area of personnel. We are increasing productivity, and improving our customer offerings and our marketing message. Our business model's strength lies in our ability to adapt to changing retail environments."

Jeff DeBoer, Senior Vice President and CFO, added, "We are providing second quarter EPS guidance and are maintaining our full year 2008 guidance as shown below."

"Our guidance is based on income from continuing operations and assumes a continuation of challenging economic conditions and fifteen to twenty cents of annual start up costs associated with L2," concluded Jeff DeBoer.

2008 Key Earnings Guidance Assumptions:
            ------------------------------------------
            Sales                                      $3.1 billion - $3.2 billion
            Same Store Sales Decline                   5.0% - 6.0%
            Gross Margin                               16.9% - 17.0%
            SG&A as % of Sales                         13.1% - 13.4%
            SG&A as % of Gross Profit                  78.0% - 81.0%
            Operating Margin                           2.6% - 2.8%
            Flooring Interest Expense                  0.7% - 0.8%
            Other Interest Expense                     0.7% - 0.8%
            Tax Rate                                   39.5% - 40.5%
            Net Margin                                 0.7% - 0.9%
            ----------------------------------------------------------------------
            
Earnings per Share from Continuing Operations:
            ----------------------------------------------------------------------
            Guidance                     Guidance
            Q2 2008                       FY 2008
            -------------------------------------
            $0.25 - $0.30           $1.00 - $1.30
            

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the first quarter 2008 in its conference call scheduled for today at 2 p.m. PT and 5 p.m. ET. The call can be accessed live by calling 973-409-9255; Conference ID #: 43227703. To listen LIVE on our website or for REPLAY: Log-on to www.Lithia.com -- Go to Investor Relations -- and click on the Conference Call Icon.

About Lithia

Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company. Lithia sells 28 brands of new and all brands of used vehicles at 110 stores which are located in 46 markets within 15 states. Internet sales are centralized at www.Lithia.com, or through www.L2Auto.com. Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 105,108 new and used vehicles and had $3.22 billion in total revenue in 2007.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors including, without limitation, economic conditions, acquisition risk factors and others set forth from time to time in the company's filings with the SEC. Specific risks in this press release include the accuracy of the company's comments and predictions related to the retail sales environment and its ability to successfully adjust to those conditions and achieve the earnings per share projected.

Additional Information

For additional information on Lithia Motors, contact the Investor Relations Department: 541-618-5770 or log-on to: www.lithia.com -- go to Investor Relations.

LITHIA MOTORS, INC.
            (In Thousands except per share data)
            Unaudited                    Three Months Ended                 %
            March 30,        Increase   Increase
            --------------------
            2008      2007    (Decrease) (Decrease)
            ---------- --------- ---------- ----------
            New vehicle sales           $ 373,692  $437,507   $(63,815)    (14.6)%
            Used vehicle sales            201,460   213,034    (11,574)     (5.4)
            Finance and insurance          25,683    29,644     (3,961)    (13.4)
            Service, body and parts        97,520    93,642      3,878       4.1
            Fleet and other revenues          953       690        263      38.1
            ---------- --------- ---------- ---------
            Total revenues                699,308   774,517    (75,209)     (9.7)
            ---------- --------- ---------- ---------
            Cost of sales                 581,237   638,653     57,416      (9.0)
            ---------- --------- ---------- ---------
            Gross Profit                  118,071   135,864    (17,793)    (13.1)
            SG&A expense                  103,451   107,430     (3,979)     (3.7)
            Depreciation and
            amortization                   5,771     4,763      1,008      21.2
            ---------- --------- ---------- ---------
            Income from operations          8,849    23,671    (14,822)    (62.2)
            Floorplan interest expense     (6,326)   (7,354)    (1,028)    (14.0)
            Other interest expense         (5,600)   (4,628)       972      21.0
            Other income, net                  98       212       (114)    (53.8)
            ---------- --------- ---------- ---------
            Income (loss) from
            continuing operations
            before income taxes           (2,979)   11,901     14,880        NM
            Income tax expense
            (benefit)                     (1,108)    4,676     (5,784)       NM
            Income Tax Rate                  37.2%     39.3%
            ---------- --------- ---------- ---------
            Income (loss) from
            continuing operations         (1,871)    7,225     (9,096)       NM
            Discontinued Operations:
            Loss from operations, net
            of income tax                 (290)     (150)       140      93.3
            ---------- --------- ---------- ---------
            Net income (loss)           $  (2,161) $  7,075   $  9,236        NM
            ========== ========= ========== =========
            Diluted net income (loss)
            per share:
            Continuing Operations       $   (0.10) $   0.35   $  (0.45)       NM
            Discontinued Operations:
            Loss from operations, net
            of income tax                (0.01)    (0.01)
            ---------- --------- ---------- ---------
            Net income (loss) per share $   (0.11) $   0.34   $  (0.45)       NM
            ========== ========= ========== =========
            Diluted shares outstanding   19,687(A)   22,131     (2,444)    (11.0)%
            ========== ========= ========== =========
            (A) Excludes shares issuable upon conversion of the convertible debt
            as well as common stock equivalents, as their effect on EPS would be
            antidilutive.
            NM - Not Meaningful
            
LITHIA MOTORS, INC.
            (Selected Same Store Data)
            Unaudited                     Three Months Ended                %
            March 30,       Increase   Increase
            ------------------
            2008     2007   (Decrease) (Decrease)
            --------- -------- ---------- ----------
            Same Store Unit Sales:
            -----------------------------
            New Vehicle                     12,425   15,313     (2,888)    (18.9)%
            Used - Retail Vehicle            8,784   10,659     (1,875)    (17.6)
            Used - Wholesale                 5,599    6,067       (468)     (7.7)
            Total Units Sold                26,808   32,039     (5,231)    (16.3)
            Same Store Average Selling
            Price:
            -----------------------------
            New Vehicle                    $29,530  $28,631    $   899       3.1 %
            Used - Retail Vehicle           17,257   16,214      1,043       6.4
            Used - Wholesale                 6,556    6,712       (156)     (2.3)
            Same Store Revenue:
            -----------------------------
            New Vehicle Retail Sales         (16.3)%   (3.4)%
            Used Vehicle Retail Sales        (12.3)%   (4.5)%
            Used Wholesale Sales              (9.9)%   15.8 %
            Total Vehicle Sales
            (excluding Fleet)               (14.8)%   (2.6)%
            Finance & Insurance Sales        (15.0)%    3.2 %
            Service, Body and Parts Sales      1.5 %    5.0 %
            Total Sales (excluding Fleet)    (12.9)%   (1.6)%
            Total Gross Profit (excluding
            Fleet)                          (16.7)%   (1.6)%
            Same Store Average Gross
            Profit Data:
            -----------------------------
            New Retail Gross Profit/Unit   $ 2,255  $ 2,260    $    (5)
            Used Retail Gross Profit/Unit  $ 1,873  $ 2,365    $  (492)
            Used Wholesale Gross
            Profit/Unit                   $   (97) $   269    $  (366)
            Same Store Total Sales
            Geographic Mix:
            -----------------------------
            Texas                             24.3 %   19.6 %
            Oregon                            13.3 %   15.1 %
            California                        12.2 %   13.6 %
            Washington                        10.4 %   10.7 %
            Alaska                             6.6 %    6.3 %
            Montana                            6.1 %    5.7 %
            Colorado                           5.9 %    6.7 %
            Idaho                              5.6 %    6.0 %
            Iowa                               4.7 %    3.8 %
            Nevada                             3.7 %    4.4 %
            Nebraska                           2.7 %    2.7 %
            South Dakota                       1.9 %    2.2 %
            New Mexico                         1.1 %    1.1 %
            North Dakota                       1.0 %    1.5 %
            Wisconsin                          0.5 %    0.6 %
            
Balance Sheet Highlights (Dollars in Thousands)
            Unaudited
            March 31, 2008    December 31, 2007
            --------------    -----------------
            Cash & Cash Equivalents               $   27,855           $   21,665
            Trade Receivables(A)                     102,374              109,387
            Inventory                                640,480              601,759
            Assets held for sale                      22,887               23,807
            Other Current Assets                      25,860               21,920
            --------------    -----------------
            Total Current Assets                     819,456              778,538
            Real Estate, net                         367,595              363,391
            Equipment & Other, net                   100,665               98,355
            Goodwill, net                            311,954              311,527
            Other Assets                              74,782               74,924
            --------------    -----------------
            Total Assets                          $1,674,452           $1,626,735
            ==============    =================
            Flooring Notes Payable                $  493,980           $  451,590
            Liabilities held for sale                 17,243               17,857
            Other Current Liabilities                114,042              115,644
            --------------    -----------------
            Total Current Liabilities                625,265              585,091
            Used Vehicle Flooring                    117,811              122,550
            Real Estate Debt                         197,732              179,160
            Other Long-Term Debt                     147,584              153,785
            Other Liabilities                         83,011               77,937
            --------------    -----------------
            Total Liabilities                     $1,171,403           $1,118,523
            ==============    =================
            Shareholders' Equity                     503,049              508,212
            --------------    -----------------
            Total Liabilities & Shareholders'
            Equity                               $1,674,452           $1,626,735
            ==============    =================
            (A) Includes contracts-in-transit of $42,567 and $48,474 for 2008 and
            2007
            Other Balance Sheet Data (Dollars
            in Thousands)
            Current Ratio                                1.3x                 1.3x
            LT Debt/Total Cap.
            (Excludes Real Estate)                        35%                  35%
            Working Capital                       $  194,191           $  193,447
            Book Value per Basic Share                 25.55                26.02
            

CONTACT: Lithia Motors, Inc.
Investor Relations, 541-618-5770
www.lithia.com
SOURCE: Lithia Motors, Inc.

Safe Harbor Statement under the Private Securities Reform Act of 1995
With the exception of historical information, the matters discussed or incorporated by reference in this Annual Report include forward-looking statements. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward-looking statements as a result of certain risks including those set forth from time to time in the Company's filings with the SEC. These risk factors include, but are not limited to, the cyclical nature of automobile sales and the intense competition in the automobile retail industry, the Company's ability to negotiate profitable acquisitions, and the ability to secure manufacturer approvals for such acquisitions.