April 22, 2008

Lithia Toyota of Springfield Earns Prestigious President's Award

SPRINGFIELD, Ore., Apr 22, 2008 (BUSINESS WIRE) -- Lithia Toyota of Springfield, OR has won Toyota Motor Sales (TMS), U.S.A., Inc.'s prestigious President's Award for outstanding sales and service. This is the 5th time the dealership has won this coveted award.

The President's Award pays homage to Toyota dealerships throughout the U.S. that achieve high standards of performance in all facets of the automotive dealer profession, including vehicle and parts sales, service and customer satisfaction.

"Once again, folks across the Willamette Valley have honored our team by rating it as being one of the most outstanding Toyota stores in the country," said Sid DeBoer, Chairman and CEO of Lithia Motors, Inc. (NYSE:LAD). "Putting our customers first is what we do across our entire company. It's wonderful that our customers recognize that and rate us so highly."

"Lithia Toyota of Springfield earned one of Toyota's highest tributes, the President's Award, through its outstanding professionalism and commitment to quality," said Mark Angelacos, General Manager Toyota Portland Region. "Lithia Toyota of Springfield achieved exemplary standards of performance in sales and service, and most importantly, in satisfying our customers' needs."

TMS has recognized dealers with the President's Award annually since 1986.

About Lithia

Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company. Lithia sells 28 brands of new and all brands of used vehicles at 110 stores which are located in 46 markets within 15 states. Internet sales are centralized at http://www.Lithia.com or through the recently launched http://www.L2Auto.com. Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 105,108 new and used vehicles and had $3.22 billion in total revenue in 2007. Lithia is publicly traded (NYSE:LAD) and is available on the web at www.Lithia.com.

SOURCE: Lithia Motors, Inc.

Lithia Motors
Media Contact
Robert Sacks, 541-770-7195
rsacks@lithia.com

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With the exception of historical information, the matters discussed or incorporated by reference in this Annual Report include forward-looking statements. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward-looking statements as a result of certain risks including those set forth from time to time in the Company's filings with the SEC. These risk factors include, but are not limited to, the cyclical nature of automobile sales and the intense competition in the automobile retail industry, the Company's ability to negotiate profitable acquisitions, and the ability to secure manufacturer approvals for such acquisitions.